Æнº¿öµå¸¦ Á¤È®È÷ ÀÔ·ÂÇϽÅÈÄ ¼öÁ¤Çϱ⸦ ´­·¯ÁÖ¼¼¿ä In 1984, the running shoe company Nike was going through a rough patch. The jogging craze that swept the nation in the ?0s was cooling down, aerobic exercise was heating up as well as consumers were seeking to companies such as Reebok and LA Gear to satisfy their new running shoe needs. Nike was instructed to [url=http://www.mgmsub.it/images/airjordan5-3lab5.asp]Mgmsub Air jordan 5 3lab5[/url] drastically reduce its number of sponsored athletes and to lay off 10 % of its 4,Thousand person workforce. The company needed something extreme to revitalize its flailing image. Enter the Air Jordan. This new shoe ?designed for basketball and not running ?brought the breath of outdoors to the Nike image. To begin with, the shoe launched exciting new technology. Air Nike shoes were made with a layer of gas trapped within the sole of the footwear. They were intended to revolutionize the way basketball footwear were made. Second, through contracting with the after that relatively unknown newbie Michael Jordan, Nike was attempting to change the face of its brand. Instead of middle-aged runners, Nike was represented through one the most dynamic sports talents on the planet. The nike jordan was paid $2.Five million for a five-year agreement plus royalties, and as his success skyrocketed therefore did Nike visibility around the basketball floor. The truth that the NBA banned Air Jordans (the red and black colors of the footwear defied the NBA dress code) only created the shoes more popular. Michael Jordan wore the shoes anyhow and paid an excellent of $5,000 for each game in which his black and red-colored Air Jordans hit the actual basketball floor. Nike happily picked up the bill. Jordans were so popular that the first two shipments associated with Air Jordan shoes towards the Los Angeles store sold-out in three days. In three months during 1985 Nike sold the number of Air Jordans they had projected to sell during the entire year. Leap to 2009 and there are over 25 different versions of Air Jordan shoes plus a number of Michael Jordan inspired Nike apparel. The shoes have regularly been best sellers. Regardless of this staggering success, theres been some criticism of the Air Jordan line. A few have argued that Nike advertising for Air Jordan targets inner city youth. Several murders in the 1990 over expensive Nike shoes make it clear that the shoes are very much obsessed with drug and gang culture, and that Nike has profited from product sales resulting from drug cash.