Æнº¿öµå¸¦ Á¤È®È÷ ÀÔ·ÂÇϽÅÈÄ ¼öÁ¤Çϱ⸦ ´­·¯ÁÖ¼¼¿ä It seems like every year it comes with an exclusive item that almost drives people angry. They would do just about anything to buy that item. One year I remember people were going crazy over a toy called "tickle me Elmo". People were actually fighting over a stuffed toy that they completely could not live without. It is almost a little bit humorous to think that people would fight over a kids toy, but people aren always considering clearly when they allow their emotions dominate. In 2011 we saw this same phenomenon happen over the Air Jordan Eleven Retro Concords. People were outdoor camping in the cold... waiting for the stores to open so that they could pay $180 for many sneakers!! Can you think that? These Jordans cost $180, and people were busting down the doors to buy them! So what makes these shoes so dang special that individuals all over the country feel the need to obtain them? The Air Jordan Retro 11 Concords Are Exclusive Perhaps the greatest marketing genius behind this madness is the exclusivity of the Air Jordans. These shoes were taken off the marketplace 11 years ago... and since that time these shoes have grown to be a collectors product to his fans. People would spend big money to get their hands on these exclusive, restricted Air Jordans. So when these shoes came back onto the marketplace people were breaking down steel doors to get themselves a pair of these unique shoes. The Air Jordan Brand Not only were these shoes exclusive, they also represent an impeccable brand. The Jordan brand means a lot to individuals emotionally. They equate the Jordan brand name with greatness. In certain of the earlier Jordans marketing campaigns they actually suggested that a pair of Air Jordans would help you play better baseball. "It must be the shoes?Inch When people lace upward a new pair of Jordans they actually feel better about themselves. The new Jordans give them the ability to "be such as Mike"... another genius tag line used in early marketing campaigns. Every kid in America wanted to "be like Mike"... and apparently these people still do! A higher Price To Pay The Air The nike jordan shoes are not only exclusive, but they are also some from the highest priced footwear on the market. The funny thing about this is that it makes people want these shoes even more! If MJ decided to sell these shoes with regard to $50, he would not only lose a lot of revenue, however the exclusivity would also be reduced. People are attracted to premium brands like Air Jordan because it makes them feel special. Not everybody can afford Air Jordans so they obtain a feeling of superiority. This isn always the case, but if we are being honest... it will help sales. Throughout the years, MJ has consistently billed a premium price for his shoes, and the brand continues to grow unmanageable. The Jordan brand represents quality, exclusivity, as well as greatness. What Advertising Lessons Can We Study from A Billion Dollar Per Year Athlete? It began with single pair of Jordan shoes back in 85. From there, the The nike jordan brand has expanded into multiple sports offering all kinds of athletic wear. I actually understand a lot about Micheal The nike jordan and his shoes since i grew up watching him or her play. In my opinion, Micheal Jordan was the best basketball player to play the sport (even though he beat my Utah Jazz 2 times in the D.B.A finals). MJ was not only an extraordinary baseball player, but hes also an amazing business man. MJ has built an aura Jordan brand that will reach far beyond basketball. In fact, Micheal Jordan was the first athlete in any activity to reach 1 billion dollars in yearly revenue. Speaking personally here, I would say the # 1 reason for the Jordan craze is the EMOTION at the rear of his brand. Individuals have a lot of emotion with regards to the Air Jordan brand name. They remember viewing him play. They remember the commercials. They remember the movies... ** Micheal wore the Air Jordan Eleven Concords in the movie SpaceJam... perhaps thats why they are his most sought after shoe? When individuals buy his footwear they get a feeling of satisfaction. They simply associate the Air [url=http://www.dirittidiretti.it/images/airjordan1mid.asp]Air Jordan 1 Mid Mens[/url] Jordan brand with greatness, simply because that is how he played the game. Because marketers, we can discover exclusivity is a very powerful device. We must also note that emotion is another large determining factor of promoting. People buy Jordans (or any other product) for the emotion that they get from the product. Emotions always trump benefits or facts.